Digital Marketing Metrics In my chosen ecosystem of online marketing, it’s not enough to restrict myself to creating eye-catching designs and/or engaging content; I must go beyond aesthetics. As a Digital Marketing Architect, Social Content Creator, and Graphic Designer, understanding the impact and effectiveness of my work in the digital realm is paramount. This is […]
A Guide to Landing Page Design
A Comprehensive Guide to Landing Page Design: Turning Clicks into Conversions In the digital marketing universe, landing pages are like the Swiss Army knives of conversions. Landing pages are designed to do one thing exceptionally well: convert visitors into customers, subscribers, or leads. However, designing an effective landing page is more than just slapping together […]
Local SEO Strategies for Businesses
How Your Local Business Benefits from Local Search Engine Optimization Imagine this: You’re a local business owner in Longmont, Colorado, eager to unlock the full potential of your online presence. You have a fantastic product or service, a beautiful store, and a dedicated team. However, there’s just one problem: potential customers are struggling to find […]
Essential Steps for Launching Your New Website
Congratulations on Launching Your New Website! Launching a website is an exciting and thrilling experience! Full of endless possibilities and exciting opportunities. Bringing your vision to life and connecting with broader audiences is like living in a dream for many as launching a website brings you so many exciting and new possibilities. Primarily, seeing your […]
Baffled by Google Analytics 4
Google Universal Analytics Properties will stop processing data on July 1, 2023. Complete setting up your new Google Analytics 4 (GA4) property as soon as possible. Otherwise, your GA4 property settings may be automatically configured for you based on your original property, unless you opt-out in Setup Assistant. If you’ve seen this notice and are […]
Easy Wins to Speed up your WordPress
Simple WordPress Speed Updates that will Help Improve User Retention A slow website can be incredibly frustrating for your WordPress Website users and lead to poor user experiences. If your web design and pages take too long to load, visitors may abandon your site. Whether they have had a chance to view your content or […]
ADA Compliance Boosts SEO
Is ADA Compliance Good for SEO As an established web designer developer and SEO, we know how essential designing websites that are accessible to ALL users is. One crucial aspect of website accessibility is complying with the Americans with Disabilities Act (ADA). In this blog post, we’ll explore why including ADA standards in your website […]
AI-Generated Content, Your Website & SEO
The Good, The Bad, and The AI As a seasoned Colorado web design marketing SEO company with years of experience in the web design and internet marketing industry, we understand the importance of staying ahead of the curve when it comes to SEO strategies. In recent years, the use of AI-generated content has become a […]
Steps for Optimizing a Website
Is your website being visited? Are you struggling to find ways of attracting site visitors? For website owners who have not considered optimization, understanding its advantages and gauging the investment required are crucial steps to the online journey for business owners these days. It’s important for website owners to understand the benefits of optimizing a […]
Conversion Rate Optimization (CRO) Explained
What is CRO? Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors that take a desired action, such as making a purchase, filling out a form, or signing up for a newsletter. By optimizing various elements on a website, businesses can improve their conversion rate and ultimately increase their revenue. […]
Feature-Rich WordPress Framework Design
Understanding WordPress Frameworks A WordPress framework is a set of PHP files that provide a foundation for building customized WordPress themes. It includes all the code and functionality needed to create the structure and design of a WordPress website. Its intention is to be used as the starting point for creating a custom theme. WordPress […]
Google Business Profile (GBP) Explained
Your Website’s Local Business Google My Business (GMB) or since April 2022, Google Business Profile (GBP) is a free tool provided by Google that allows businesses to manage their online presence across all of Google’s search assets. These assets include both Google Search and Google Maps. These FREE Google tools allow businesses to manage their […]
5 Steps to Improve Your Search Engine Ranking
Get your site on the Top 10 of Google Search Let’s improve your search engine ranking today! When your website appears at the top of Google’s search results, it will most certainly increase the website’s visibility and credibility. Which will lead to more traffic and potentially more business and success for the website. One reason […]
Increase Web Traffic & Engagement
Finding a solution to increase web traffic is a challenge! Especially if you’re just starting out or if you’re in a competitive industry. However, it’s not necessarily difficult if you’re willing to put in the effort and follow best practices to drive your website traffic. Strategies for increasing web traffic Optimizing your website for search […]
Search Engine Optimization (SEO) Explained
What is SEO? Search engine optimization (SEO) is the process of improving the visibility and ranking of a website. This happens when a website gains a higher ranking on the search engine results pages (SERPs). When someone searches for a particular term or phrase, search engines use algorithms to analyze the content and possibly a […]
Utilizing Customer Relationship Management Tools
In the digital age, utilizing a Customer Relationship Management system is important for online businesses to keep track of their customers’ information to provide a better customer experience and improve marketing and sales efforts. Having access to customer data, such as contact information, communication history, and purchase history, can help businesses to better understand and […]
Rank Math WordPress SEO Plugin
Rank Math is an SEO plugin for WordPress websites. It is designed to help website owners optimize their websites for search engines like Google. In order to improve their search engine rankings and drive more traffic to their sites. Some benefits of using Rank Math include: Easy to use: Rank Math has a user-friendly interface […]
Yoast WordPress SEO Plugin
Yoast SEO is a Popular WordPress SEO Plugin Optimize your website for search engine optimization success. Some of the benefits of using Yoast SEO include the following: Improved Visibility in Search Engines: Firstly, Yoast SEO provides a range of features. SEO features that can help you improve your website’s ranking in search engine results pages […]