A Comprehensive Guide to Landing Page Design: Turning Clicks into Conversions In the digital marketing universe, landing pages are like the Swiss Army knives of conversions. Landing pages are designed to do one thing exceptionally well: convert visitors into customers, subscribers, or leads. However, designing an effective landing page is more than just slapping together […]
Local SEO Strategies for Businesses
How Your Local Business Benefits from Local Search Engine Optimization Imagine this: You’re a local business owner in Longmont, Colorado, eager to unlock the full potential of your online presence. You have a fantastic product or service, a beautiful store, and a dedicated team. However, there’s just one problem: potential customers are struggling to find […]
Essential Steps for Launching Your New Website
Congratulations on Launching Your New Website! Launching a website is an exciting and thrilling experience! Full of endless possibilities and exciting opportunities. Bringing your vision to life and connecting with broader audiences is like living in a dream for many as launching a website brings you so many exciting and new possibilities. Primarily, seeing your […]
Baffled by Google Analytics 4
Google Universal Analytics Properties will stop processing data on July 1, 2023. Complete setting up your new Google Analytics 4 (GA4) property as soon as possible. Otherwise, your GA4 property settings may be automatically configured for you based on your original property, unless you opt-out in Setup Assistant. If you’ve seen this notice and are […]
ADA Compliance Boosts SEO
Is ADA Compliance Good for SEO As an established web designer developer and SEO, we know how essential designing websites that are accessible to ALL users is. One crucial aspect of website accessibility is complying with the Americans with Disabilities Act (ADA). In this blog post, we’ll explore why including ADA standards in your website […]
AI-Generated Content, Your Website & SEO
The Good, The Bad, and The AI As a seasoned Colorado web design marketing SEO company with years of experience in the web design and internet marketing industry, we understand the importance of staying ahead of the curve when it comes to SEO strategies. In recent years, the use of AI-generated content has become a […]
Steps for Optimizing a Website
Is your website being visited? Are you struggling to find ways of attracting site visitors? For website owners who have not considered optimization, understanding its advantages and gauging the investment required are crucial steps to the online journey for business owners these days. It’s important for website owners to understand the benefits of optimizing a […]
Conversion Rate Optimization (CRO) Explained
What is CRO? Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors that take a desired action, such as making a purchase, filling out a form, or signing up for a newsletter. By optimizing various elements on a website, businesses can improve their conversion rate and ultimately increase their revenue. […]
Google Business Profile (GBP) Explained
Your Website’s Local Business Google My Business (GMB) or since April 2022, Google Business Profile (GBP) is a free tool provided by Google that allows businesses to manage their online presence across all of Google’s search assets. These assets include both Google Search and Google Maps. These FREE Google tools allow businesses to manage their […]
Increase Web Traffic & Engagement
Finding a solution to increase web traffic is a challenge! Especially if you’re just starting out or if you’re in a competitive industry. However, it’s not necessarily difficult if you’re willing to put in the effort and follow best practices to drive your website traffic. Strategies for increasing web traffic Optimizing your website for search […]
Utilizing Customer Relationship Management Tools
In the digital age, utilizing a Customer Relationship Management system is important for online businesses to keep track of their customers’ information to provide a better customer experience and improve marketing and sales efforts. Having access to customer data, such as contact information, communication history, and purchase history, can help businesses to better understand and […]
Creating Online Marketing Funnels
Ready to Boost Your Online Return On Investment? An Internet marketing funnel is a series of steps that guide a potential customer through the process of making a purchase or taking the desired action on a website. The purpose of a marketing funnel is to identify and target potential customers and then guide them through […]
Affiliate Programs for Internet Marketing
How can an Affiliate Program Boost Your Internet Marketing Efforts? An affiliate program is a type of performance-based marketing in which affiliates are rewarded for promoting a business’s products or services. Affiliate marketing can be a helpful tool for Internet marketing efforts in several ways: Increased Your Business’s Branding Reach. Affiliate marketing can help businesses […]
7 Steps for Starting an Online Business
An online business can be a rewarding and exciting venture. It’s also important to approach starting an online business with a solid plan and the right mindset. Here are 7 steps for Launching a Successful Business in the Digital World: Identify a need or demand in the market. The first step to starting any successful […]