Gain Expose Utilizing AI Email Marketing Trends
Email marketing is one of the internet’s most mature and effective forms of digital marketing. But as technology evolves, so too must everyone’s email marketing strategies.
In this blog post, ExcitedEYE will take a look at some of the newest neatest nerd trends in email marketing and how you can utilize them to improve your own bulk email campaigns.
1. Hyper-personalization
Hyper-personalization is the use of data to create emails that are tailored to the individual subscriber. This can include using the subscriber’s name, purchase history, website browsing behavior, and other data to create personalized content and offers.
Hyper-personalized emails are more likely to be opened, clicked, and converted on than generic emails.
2. AI-powered email marketing
Undoubtedly, Artificial intelligence (AI) is becoming increasingly popular in email marketing. AI can be used to automate tasks like segmenting subscribers, creating personalized content, and sending targeted emails.
For example, you can use AI to create a welcome email sequence that is tailored to the subscriber’s interests. Or, you can use AI to send personalized product recommendations to subscribers based on their purchase history.
3. Interactive email
Interactive emails are emails that allow subscribers to interact with the content. This can include things like quizzes, polls, surveys, and games.
Interactive emails are more engaging than traditional emails and can help to improve your click-through and conversion rates.
4. Video email
Video email is one of the newest trends that is quickly gaining popularity. Sending videos via email allows you to embed a video in your emails, although in certain cases this could end up being used to implant viruses in your CPU.
Without any doubt, utilizing and sending video emails is a great way to capture subscribers’ attention and deliver your message more engagingly.
5. Email accessibility
Email accessibility is the practice of designing emails that can be used by everyone, including people with disabilities. This includes things like using alt text for images and avoiding complex layouts, small text, and hard-to-click CTAs.
ALL accessibility is important because it ensures that everyone can access your content. Whether it’s an Email or your Website’s, Accessibility audits are crucial to your marketing delivery.
How to use these latest trends in your next email marketing campaign
To use these trends in your email marketing campaigns, you’ll need to collect data about your subscribers. This data can be managed through your website, e-commerce store, or CRM system.
Once you have collected data about your subscribers, you can use it to create segments. Segments are groups of subscribers who share common characteristics, such as interests, demographics, or purchase history.
Once you have created segments, you can start to create personalized content for each segment. For example, you could send a different newsletter to subscribers who are interested in fashion than to subscribers who are interested in technology.
Nonetheless, You can also use AI to automate your email marketing campaigns. For example, you can use AI to send personalized product recommendations to subscribers based on their purchase history.
Finally, you can make your emails more engaging by using interactive elements, video, and accessible design.
By using these trends in your email marketing campaigns, you can improve your open rates, click-through rates, and conversion rates.
If you would like to leave the Email Marketing to the professionals, Contact ExcitedEYE Today.
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