Baffled by Google Analytics 4

Google Universal Analytics Properties will stop processing data on July 1, 2023.

Complete setting up your new Google Analytics 4 (GA4) property as soon as possible.

Otherwise, your GA4 property settings may be automatically configured for you based on your original property, unless you opt-out in Setup Assistant.

If you’ve seen this notice and are not sure what to do.  We are here to help you with your Google Universal Analytics migration to Google Analytics 4.

Contact ExcitedEYE or Call 303-772-1705

What is GA4 and Why Do I Care?

Google Analytics 4 (GA4) : the latest version of Google’s web analytics platform. Designed to provide businesses with insights into user behavior and website/app assets performance.

Most significantly, GA4 offers advanced tracking and reporting capabilities to help organizations understand customer interactions and make data-driven decisions.

Subsequently, in order for an internet entrepreneur to truly thrive and reach their target audience web admins will want to leverage the power of GA4 to enable the tracking of their website’s performance effectively. Without any doubt, with the recent introduction of Google Analytics 4 (GA4), web designers and SEO experts have a powerful tool to elevate their clients’ online success.

Compared to its predecessor, Universal Analytics (UA), Google Analytics 4 (GA4) introduces several significant changes and improvements:

1. Event-Based Models.
   GA4 focuses on event-based tracking, where events represent user interactions like page views, clicks, video plays, and purchases. Resulting in more granular data collection and analysis.
2. Enhanced Measurement Capabilities.
   GA4 offers improved measurement across multiple platforms and devices. Currently includes websites, mobile apps, and offline data sources. These measurement improvements provide a more comprehensive view of user engagement across different channels and touchpoints.
3. Machine Learning-Driven Insights.
   GA4 integrates machine learning capabilities to provide automated insights and predictive analytics. Now, it can identify trends, user segments, and conversion probabilities. Therefore helping businesses optimize their marketing strategies.
4. Streamlined Reporting Interface.
   The reporting interface in GA4 has been redesigned to be more intuitive and user-friendly. It offers pre-built reports, customizable dashboards, and advanced exploration features to analyze data effectively.
5. Privacy-Focused Data Controls.
   Probably the most important update to daily users is how GA4 incorporates privacy enhancements to align with evolving data protection regulations. Today GA4 includes impressive user data features like data deletion, consent settings, and options to control data retention and sharing.

The Future of Measuring a Website’s Analytics

Google Analytics 4 is recommended for new implementations, as it represents Google’s vision for the future of analytics.

If you have questions concerning installing or migration or even the understanding of your Universal Analytics account to Google 4 please feel free to Contact ExcitedEYE Web Services for a free 15-minute evaluation.

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Henceforth – Google Properties will stop processing data on July 1, 2023.

!Important! – Complete setting up your new Google Analytics 4 (GA4) property as soon as possible.

Otherwise, your GA4 property settings may be automatically configured for you based on your original property, unless you opt out in Setup Assistant.