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🌐 Bing & Google Give New Advice for Ranking in AI Search

Posted: October 19, 2025

🚀 Level Up Your Rankings: Fresh AI Search Advice from Google & Bing

How to optimize your content for AI Overviews, Copilot Answers, and ChatGPT-powered search results.

Search is evolving fast — and now, the biggest players are finally offering clearer guidance on how to improve visibility in AI-generated search answers.

On October 8th, Bing’s Krishna Madhavan published an eye-opening article about optimizing your content for inclusion in AI search answers. Although his guidance focuses on Microsoft Copilot, the insights also apply directly to Google’s AI Overviews, AI Mode, and even ChatGPT’s live search.

As a result, creators and businesses now have a much better roadmap for success. Below is what matters most — and how your website can stay ahead of the curve.


🔍 AI Search Still Starts With Great SEO — But With Higher Standards

Krishna is direct:

“Visibility in AI search (GEO, AIO, or SEO) starts with content that is fresh, authoritative, structured, and semantically clear.”

In other words:
❌ Fluffy content
❌ Outdated pages
❌ Weak formatting

…won’t stand a chance inside AI-powered results.

Therefore, AI search demands:
✔ Depth
✔ Clarity
✔ Precision
✔ Updated information

Furthermore, if your content doesn’t communicate clearly to both humans and AI, you risk dropping off the radar in AI Overviews and Copilot Answers.


🏷️ Yes — Traditional SEO Tags Still Matter (Title, Meta, H1)

Despite the hype, foundational SEO isn’t going anywhere. In fact, it’s becoming even more critical.

AI systems still rely on:

  • Title tags 🏆
  • Meta descriptions ✏️
  • H1 headings 📌

These elements act as semantic anchors that help AI understand page intent. Explicitly, traditional SEO remains essential for ranking in both classic search and AI-driven results.


✂️ Write Snippable Content: Clear H2s & H3s Win the AI Race

Krishna emphasizes another major point: AI prefers content that’s easy to quote and segment.

Instead of vague subheadings like:

“Learn More” 🙄

Use descriptive, question-based headers like:

“What Makes This Dishwasher Quieter Than Most Models?” 🧼🔇

This is because AI pulls structured, well-labeled chunks of content into answers. Consequently, clear headings make your content far more answer-ready.


📋 Lists, Tables & FAQs: AI Reads Them Easily

AI models love well-structured formats:

  • ✔ Bullet lists
  • ✔ Numbered steps
  • ✔ Comparison tables
  • ✔ FAQ sections ❓➡️💡

These formats make it easier for AI to:
🧠 understand context
📚 extract facts
⚡ generate clean, accurate answers

Additionally, these elements increase your likelihood of being used inside an AI Overview or Copilot response. Structure—more than ever—is your friend.


🧩 Schema Markup Is Now Essential — Especially FAQ Schema

Krishna strongly recommends adding Schema structured data, as it provides a major signal for both search engines and AI systems.

Important markup types include:

  • FAQ Schema ❓💬
  • Product Schema 🛍️
  • Article Schema 📰
  • How-To Schema 🛠️
  • Local Business Schema 📍

FAQ Schema is especially powerful because it tells AI:

  • the exact question
  • the exact answer
  • the relationship between them

As a result, your chance of being included in AI-generated responses increases dramatically.


🚀 What This Means for Your Website in 2025

To rank well in AI Overviews, AI Mode, Copilot, and ChatGPT search, follow these steps:

  1. Refresh outdated pages 🔄
  2. Use descriptive H2/H3 titles 🎯
  3. Structure content with lists, tables, FAQs 📋
  4. Strengthen E-E-A-T signals 🧠
  5. Add Schema markup everywhere appropriate 🧩
  6. Publish consistently 📅

Ultimately, the goal is to show both users and AI that your content is relevant, trustworthy, and easy to parse.


💼 Need Help Optimizing for AI Search? ExcitedEYE Has You Covered.

ExcitedEYE Web Services specializes in:

✍️ Web page formatting best practices
⚡ AI-optimized SEO
🧩 Schema implementation
📝 Content built for AI search visibility
🔧 WordPress technical optimization


Ready to Outrank Your Competitors in AI Search?

👉 Let’s optimize your site for the future—book a consultation now.

Contact ExcitedEYE Now.

Category iconDigital Marketing,  Search Engine Optimization - SEO

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