👁️‍🗨️ An Unblinking Eye: Google’s New Video Verification Explained

🤔 Navigating the New Frontier of Google Business Profile Verification

Undoubtedly, Google is stepping up its efforts to verify businesses—and you’ve probably noticed the difference. Google has rolled out significant changes to its Google Business Profile (GBP) verification process. Specifically, there is a new emphasis on video verification and periodic re-verification. Subsequently, these updates are a direct response to a rise in spam and fake listings, and they’re designed to ensure that only legitimate businesses appear on Google Search and Maps.

If you run a storefront or manage a business on the move, you’ll want to understand this new process and get ready for it.

Here’s what to know about the stricter verification requirements.

The “Why” Behind Video Verification 📹

Gone are the days when a simple postcard was the only way to verify your business. Google’s new video verification process is a more robust way to confirm three key things:

• Existence: Is this a real business with a physical location or a legitimate service area?
• Location: Is the business located at the address listed on the profile?
• Affiliation: Is the person verifying the business actually authorized to represent it?

This method helps Google weed out fraudulent listings, which often prey on consumers and harm legitimate businesses. By providing a real-time, unedited video, you give Google the visual proof it needs to trust your Colorado business.

What to Show in Your Verification Video

When you verify your Google Business Profile (GBP), you need to record one continuous video—no cuts or edits—using your mobile device. The video should run 1–2 minutes and be uploaded directly through your GBP dashboard.

📍 For a Physical Storefront

Show Google that your business is real and that you manage it:

• Exterior: Begin outside. Capture your storefront, permanent signage with your business name, and nearby street signs or landmarks.
• Interior: Walk inside. Show your workspace, branded products, inventory, or equipment you use daily.
• Proof of Management: Demonstrate control—unlock the front door, flip on the lights, or access an employee-only space like a register or stockroom.

🚐 For a Service-Area Business

Highlight where you work and the tools that prove ownership:

• Your Location: Record your home or office (avoid sensitive info) and include your street name or nearby landmarks.
• Branded Materials: Show a wrapped vehicle, your work tools, or marketing materials like brochures, uniforms, or signage.
• Proof of Management: Capture yourself using your tools or showing a business document that matches your GBP name.

✅ Tips for a Successful Verification Video

• Record in One Take: No edits, cuts, or transitions.
• Protect Sensitive Info: Never include IDs, bank details, or tax documents.
• Avoid Faces: Google’s system may reject the video if people appear.
• Plan Ahead: Walk through your route and decide what to show before you hit record.

The Rise of Periodic Re-verification

Consequently, even if your profile has been around for years, you may be asked to re-verify it. This isn’t a glitch; it’s a new, intentional part of Google’s security protocols.

Re-verification can be triggered by:

• Significant Changes: Updating your business name, address, or phone number.
• Data Inconsistencies: If Google’s systems find conflicting information about your business online.
• Competitor Reports: In some cases, a competitor may flag your listing for review, triggering a re-verification request.

This process can be a nuisance, but it’s a necessary step to maintain the integrity of your profile. It’s also a clear signal that Google is taking the authenticity of its business listings more seriously than ever.

The Bottom Line for Your Business

Conversely, while these stricter rules may feel like extra work, they ultimately serve a greater purpose. A successfully verified and up-to-date profile will not only build trust with potential customers but also improve your local search rankings.

Markedly, by embracing these changes and following the guidelines, you can ensure your business remains visible and credible in a constantly evolving digital landscape.

Stay ahead of the curve in local SEO. Consult with Longmont, CO’s favorite Webmaster: ExcitedEYE.com for the latest updates about Google Business Profile verification.